BTL strategies

For BTL (Below the Line) strategies , highly targeted, focused and directed towards specific groups of customers, we will build inititives based on the demographic and psychographic characteristics of particular customer segments relevant to your busisness, easy to track and 100% ROI oriented.

ATL strategies

For ATL (Above the line) strategies aiming communications towards the mass market your brand will reach larger audiences and create brand visibility.

BATL's Integrated marketing approach, creates individualized 360- degree campaigns, combining BTL and ATL initiatives oriented to brand building and growing sales throught a holistic view of the market and taking out your message in every relevant channel.